57 million modern clients can now access and manage their entire financial lives through a new, consolidated online program that combines five apps, including Bank of America, Merrill Edge, MyMerrill, Bank of America Private Bank, and Benefits OnLine, into one personal experience.
Nikki Katz, Head of Digital at Bank of America, stated, “Our goal is to continually innovate and develop our modern capabilities to deliver best-in-class solutions for all of our clients.” By combining five apps into one, we’re putting clients at the center of the encounter, with our whole organization and subsequent-general technology at their fingertips.
One of the first wireless applications to harmonize banks, investing, and pension into a single, straightforward experience is the Bank of America mobile app. More features of the redesigned game include:
- One personal financial image. A simplified Accounts Overview knowledge provides customers with a summary of their accounts across bank, investing, and pension.
- Complete set of electronic tools in one game. A unified system house to Bank of America’s set of digital alternatives, including Life Plan® and the Net Worth Estimator™ Tool, tailored to each client’s financial requirements.
- Payments and Transfer hub One location in the app allows users to pay bills, transfer money between accounts, split the dinner bill with friends, receive customer payments, and receive domestic and international wire transfers.
- Even more ways to send money. Clients can now send domestic and international wire transfers using the Bank of America mobile app, which is available in English and Spanish, to 200 countries starting this month.
Bank of America’s mobile banking app has long been recognized for its user-friendly design and experience. This week, the company’s new unified mobile app experience was recognized with the 2024 Celent Model Bank award for Customer-Centered Innovation.
“Just as banks race to market with unified consumer and business banking apps, Bank of America raises the bar even higher,” said Bob Meara, Principal Analyst, Celent, a global research and advisory firm for the financial services industry. Although this customer-centered initiative may be conceptually simple, it is a major win-win for Bank of America and its millions of clients.
These mobile app enhancements are in response to unprecedented digital engagement. Last year, Bank of America clients digitally connected with their finances a record 23.4 billion times, an 11% increase year-over-year. More than 19 million people are also actively using Erica, the most advanced and first widely used virtual financial assistant, to make managing their finances even more simple through its digital channels.