CALGARY, Alberta & WINNIPEG, Manitoba — Neo Financial, a prominent Canadian fintech company, and Junior Achievement of Canada (JA Canada), a leading youth financial education organization, have unveiled the JA Knowledge Hub, powered by Neo.
With November marking Financial Literacy Month and Canadians facing heightened financial pressures, the JA Knowledge Hub provides essential financial literacy resources tailored for teens but accessible to all ages. This digital library addresses financial literacy gaps contributing to Canadians’ financial struggles.
A New Resource for Financial Education
The JA Knowledge Hub, leveraging JA Canada’s financial education expertise—which reaches over 341,000 youth annually through immersive programs—delivers interactive, bite-sized content on essential topics. These include:
- Managing money: Budgeting, payment methods, and banking basics.
- Understanding expenses: Taxes, credit card interest, and debt.
- Making money work: Saving, investing, and setting financial goals.
- Protecting finances: Data privacy, secure spending, and planning for financial uncertainty.
This initiative builds on the recent introduction of the JA Money card, a Neo-powered debit card alternative that enables teens from age 13 to manage their finances safely and educationally.
Research indicates a pressing need for improved financial literacy in Canada. A survey by MNP reveals that only 15% of Canadians consider themselves financially literate, with 39% rating their financial knowledge as “poor.”
Empowering the Next Generation
Scott Hillier, CEO of JA Canada, praised the collaboration: “JA Canada’s volunteers and staff play a vital role in preparing youth for financial independence. The JA Knowledge Hub, developed with Neo, equips young Canadians with the skills needed to set and achieve sound financial goals. We are excited to partner with Neo to empower the next generation.”
Andrew Chau, CEO of Neo Financial and a Junior Achievement alum, expressed his enthusiasm: “Working with JA Canada to extend their reach and help more young Canadians achieve their financial goals is incredibly rewarding. The JA Knowledge Hub is the latest innovation from Neo and JA to provide an enriching financial education experience for Canadian youth.”
About Neo Financial
Neo Financial, founded in 2019 by the co-founders of SkipTheDishes, simplifies financial management through innovative spending, saving, investing, and mortgage solutions. Recognized as one of Canada’s top tech startups, Neo has raised over $299 million in funding and partners with leading financial institutions to offer secure financial services. Neo is headquartered in Calgary and Winnipeg. Learn more at [Neo Financial](https://www.neofinancial.com).
About JA Canada
JA Canada is a distinguished non-profit educational organization that collaborates with educators, volunteers, and organizations to provide hands-on, immersive, and digital learning experiences to youth. JA empowers young people with financial education, entrepreneurship, and work readiness skills, ensuring accessibility and inclusivity to build thriving communities. Learn more at [JA Canada](https://www.jacanada.org).
The JA Money card, a prepaid Mastercard® powered by Neo Financial, is available to Canadian residents (excluding Quebec) aged 13 and above. For more information, contact [email protected].
For further details, view the original press release on [Business Wire](https://www.businesswire.com/news/home/20231128300467/en).
Source: Neo Financial