Cellphones are becoming more and more rooted in our daily life year after year. According to Consumer Affairs research, 97% of Americans, or 325 million, who are 13 years of age or older, will own smartphones in 2023. The regular smartphone usage data is perhaps even more remarkable than the raw ownership information. On average, Americans use their phones for 3 days and 43 hours each day. What are these individuals doing on their devices, though? The obvious solutions are checking social media, taking pictures, browsing the internet, and checking letters. However, you might be surprised to learn that one of the top 10 most popular hobbies is banking. More than 60% of Americans claim to use their phones for this, and some claim that it is their main means of connecting with their financial institutions.
What should we do with this startling perspective, then? Here are some suggestions for interacting with your members on their mobile devices in addition to creating a powerful mobile banking application:
Making your site mobile-friendly
Over the past ten years, online browsing has surpassed desktop browsing as the most popular website traffic source. It is safe to assume that people will visit your website or log into their online banking site from their devices, perhaps for payment unions that do include mobile banking apps. Making sure that the functionality and capabilities of their websites are mobile-friendly is even more crucial for businesses without a sophisticated mobile banking game.
Have you ever questioned why some websites on your cellphone look fantastic while others appear small and require a lot of side-scrolling and sliding in and out? Reactive HTML is the solution. Making your site reactive means that the word is tailored for reading on mobile devices and that items like graphics and features are simple to find and interact with. Members and the general public can now access your website’s features as you intended.
Alerts and messages on portable devices
All kinds of alerts and updates that affect people’s lives are connected to their smartphones. Smartphones area and switch everything, from emails and job talk notifications to offer deliveries, fantasy soccer injuries, and social media tags. One of the reasons these types of data are so well-liked is because they are real-time; users can feel at ease with memories like knowing that their purchase has been fulfilled or their flight is on occasion.
Your members will be more engaged and will have more financial peace of mind if you strengthen your notification system for banking-related information, particularly device alerts for mobile banking apps. Among the most widely used types of alerts are purchase notifications, low-balance alerts, reminders for bill payments, and deposit and withdrawal notifications. Your chances for representative proposal and financial services can also be increased by messages, such as promoting recently available options or reminding members to regularly check their accounts.
learning in finance
Financial education is another turnkey mobile-first opportunity that offers tangible benefits for you and your members, even though upgrading your website or launching solid notifications may be expensive, time-consuming, or require a weighty engineering lift. Although almost all credit unions provide some sort of financial education software, not as many have seized the fantastic opportunities that mobile-optimized financial education provides.
Reaching people with financial knowledge on their mobile devices is significantly simpler than most other methods due to cellphones ‘ near ubiquity. Compared to in-person classes or text-heavy resources like terse blog articles or PowerPoints, smartphones make this software much more accessible and interesting. Because wireless marketing gives users the freedom to learn when is best for them—whether it be on the train to work, before bed, or somewhere in between—members and the larger group are therefore more likely to interact with your fiscal education offerings more frequently. Simply put, it enables you to communicate with more persons, more frequently, and more successfully.
Even better, gamification and microlearning are additional learning science techniques that can be used to better engage members and support their economic well-being. You can make incredible progress for your members and your credit union by fusing the power of wireless marketing, microlearning, and gaming.
Additionally, it doesn’t need to be a big lift! You can apply mobile-optimized training with a simple, turnkey approach by working with online financial schooling experts, like those at Zogo. Additionally, by working with Zogo, you can release a variety of pre-made financial literacy content and marketing tools to your members and the general public.
Start now.
By improving your wireless software, you can lessen the barriers to engaging with your account and community. Zogo is here to assist you, whether it’s by enhancing your mobile finance knowledge or providing mobile-first financial education. Use the form below or submit a video request to get in touch with the group of digital and financial education experts at Zogo right away.