Empowering Through Financial Literacy
In anticipation of Financial Literacy Month in April 2024, CNBC and NBC Universal have launched a bilingual campaign under their renowned PSA initiative, ‘The More You Know.’ This campaign targets both English and Spanish-speaking audiences, emphasizing the significance of financial literacy. Featuring over a dozen CNBC journalists, the campaign shares valuable financial advice and personal stories to inspire individuals to achieve their financial goals.
Broadening Reach and Impact
Throughout April, ‘The More You Know’ campaign will be featured across CNBC’s business day shows, CNBC en Español, and CNBC Make It, alongside extensive coverage on social media. This initiative marks 35 years of NBC Universal’s commitment to education and community support through powerful storytelling. Additionally, CNBC has introduced its new International Financial Wellness Advisory Board to further promote financial literacy and engage a global audience.
A Legacy of Education and Inspiration
NBC Universal’s ‘The More You Know’ PSA campaign has been educating and inspiring audiences since its inception in 1989. Over the years, it has featured influential figures, including former U.S. Presidents, celebrated celebrities, and renowned journalists. With a recent logo update retaining its iconic shooting star motif, the campaign continues to emphasize NBC Universal’s dedication to equity, access, and community enrichment through storytelling. For more information on financial education, visit CNBC Your Wealth and CNBC en Español.
Continued Commitment to Financial Wellness
CNBC, launched in 1989, remains a key player in financial news and education, continuously updating its brand to stay relevant. The network’s refreshed graphics and logos, including the integration of the updated peacock emblem, reflect its ongoing evolution. The latest ‘The More You Know’ branding reinforces this commitment, blending modern design elements with a legacy of trusted information and community support.