Miriam Maku Amissah, the Head of Client Experience at Stanbic Investment Management Services (SIMS), is championing the cause of early financial planning among Ghana’s youth. Speaking at the ‘Smart Start Finance Series – Start the Year Right Conference 2024’ hosted by the Stanbic Incubator, Amissah emphasized the importance of establishing financial goals from a young age. Her message to the attendees was clear: the dawn of a new year is a prime opportunity to set practical financial goals that can significantly enhance one’s future.
During the conference, Amissah pointed out that financial planning should integrate seamlessly with other life goals, whether they are related to personal development, education, or health. She argued that almost every aspect of life is intertwined with financial decisions, making it crucial for individuals, especially young adults, to understand and manage their finances effectively. To this end, Amissah encouraged the audience to treat financial goal-setting with the same seriousness as setting academic or health-related objectives.
The need for financial literacy extends beyond personal benefit—it is about equipping the younger generation with the tools to make informed financial decisions that can lead to long-term prosperity and stability. Amissah stressed that while the concept of financial literacy is gaining traction, there is much work to be done to ensure that young people have the resources and knowledge necessary to navigate complex financial landscapes. Her commitment to financial education reflects a broader vision of fostering a financially aware and empowered generation that can contribute positively to societal and economic growth.