Brand pricing firm Interbrand has named Allianz as the top employer in the world in their Best Worldwide Brands Ranking for the second time in a row.
For the first time, Allianz has exceeded US$20.85 billion in terms of international company value. Allianz is now ranked at number 31, making it one of the fastest-growing international companies, thanks to this increase in product price.
Interbrand credits Allianz’s performance in areas like financial stability, development, customer service, and staff care for the 11.5% increase in its global manufacturer value over the previous year. With a consolidated company strategy, the company serves 122 million users in 70 areas across its vast worldwide network, which includes 159,000 employees, 116,000 agents, and 100,000 brokers.
New strategic initiatives by Allianz have concentrated on improving the manufacturer experience for business clients. Significant activities include the creation of Allianz Commercial, which unifies its mid-corporate and major business insurance companies worldwide, and the marketing of Euler Hermes to Allianz Trade in 2022.
Allianz has focused on making the company more visible and gaining trust through customer experience initiatives and flexible responses to customer feedback in addition to proper branding. For example, Allianz used AI to notify customers of severe weather events in Germany.
The company’s high rank also reflects the variety of partnerships and sponsorship initiatives it has. Among them are the Allianz Stadium Community, the international collaboration with the Olympic and Paralympic Actions, and regional programs like the UK’s Allianz Sports Fund. These initiatives have had a significant impact on attitude and brand awareness.
In addition to these activities, Allianz has also run programs to support children affected by disasters and conducted global financial education research. Interbrand has acknowledged that these community impact initiatives have benefited the company.
“It’s interesting to hear that Allianz is a major international superstar. We recognize the value of having a company that consumers can respect and understand in today’s competitive market. I’m proud of the UK’s rich history and the influence it has on society and business,” said Colm Holmes, the CEO of Allianz Holdings UK, who congratulated and thanked everyone for upholding our beliefs and providing for our clients on a daily basis.
“As the leading employer, this is just the beginning. To compete with the most prestigious brands in the world, Allianz is looking beyond the business. Allianz’s team approach, promotion, and distribution official, Bernd Heinemann, stated that all people in this category share a deep understanding of the value their brands add to their businesses.”