Goalsetter Secures $9.6 Million to Enhance Financial Literacy Through Strategic Partnerships

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May 28, 2024

Expanding Educational Outreach Through Innovative Funding

Goalsetter, a pioneering financial technology app, has successfully secured $9.6 million in Series A funding to broaden its educational and institutional outreach. This investment aims to enhance Goalsetter’s integration with financial institutions and enrich its financial literacy programs within school systems. The funding, secured on March 25, underscores a strategic expansion aimed at embedding robust financial training programs and budgeting systems across schools, thereby empowering the next generation with essential financial skills.

A Vision for Future-Proof Banking and Financial Literacy

Tanya Van Court, Goalsetter’s founder and CEO, envisions a future of banking that transcends traditional models by focusing on individual and familial financial empowerment. This vision is backed by significant investments, totaling $30 million since its inception in 2016, with contributions from high-profile athletes like Kevin Durant and Chris Paul, and partnerships with major financial entities like Envestnet and Fiserv. The fresh funding will facilitate Goalsetter’s technology advancements and expand its reach to a new generation of banking customers, emphasizing the importance of early financial education.

The Critical Role of Financial Education in Modern Learning Environments

With financial literacy increasingly recognized as crucial in the educational curriculum, Goalsetter is at the forefront of integrating financial education into school programs across multiple states. The growing necessity for financial knowledge was highlighted during the COVID-19 pandemic, which brought economic uncertainty and sparked a surge in financial discussions among families. Goalsetter’s initiatives not only respond to this urgent need but also prepare students for a financially sound future through tailored curricums and innovative learning tools, ensuring they are equipped to navigate the complexities of modern economies.

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