Black Friday and Cyber Monday 2023: Trends and Consumer Insights

Founded in 1951, Black Friday became a worldwide phenomenon attracting millions of sales to e-commerce and in-person purchases. Common discounted products range from household appliances, kitchen and gardening machinery to clothing, toys, jewelry and a wide range of technology items. According to the National Retail Federation (NRF), 196.7 millions Americans participated in purchases during 2022’s…

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