In Nairobi, Kenya, on December 16th, Ujani, a prominent financial services firm, announced the launch of its new financial education program. This initiative is designed to bridge the knowledge gap in personal finance and investment, aiming to empower Kenyans to make more informed financial decisions.
The program, delivered through an advanced digital platform, offers extensive resources tailored to individual and institutional investors. It focuses on essential personal finance skills like budgeting, saving, and investing, and also delves into advanced topics such as pension planning and estate management. This comprehensive approach is expected to cultivate a robust foundation of financial literacy among users.
Ujani is also introducing specialized wellness programs for corporate clients to boost employee financial literacy and overall well-being. The platform features an exclusive community for users, encouraging interaction and mutual support in their financial journeys. Additionally, it offers personalized advisory services, where financial experts provide bespoke guidance to help individuals and organizations achieve their financial goals.
During the launch, Ujani’s CEO, Donald Kimathi, highlighted the critical need for such educational efforts, pointing out that despite high levels of financial access, only a fraction of Kenyans feel financially capable. He linked the lack of financial knowledge directly to poor financial habits and decisions that lead to economic instability for many citizens.
Kimathi emphasized that Ujani’s platform is designed to transform passive consumers into active participants in their financial health, equipping them with the skills needed to recognize and seize income-generating opportunities. This, he stated, will enable users to align their personal financial strategies with their long-term life goals.
Njeri Ndirangu, Ujani’s CFO, stated that by providing Kenyans with the tools and knowledge to improve their financial standing, Ujani is also contributing to broader economic diversification and resilience in the region. This initiative marks a significant step toward achieving economic empowerment and reducing financial vulnerability among Kenyans.