Launch of ‘Main Bhi Finance Minister’ on BIG FM
On March 13th, 2024, BIG FM, a prominent television network in India, announced the third season of its flagship program, “Main Bhi Finance Minister.” Hosted by popular radio jockey RJ Rani during her daytime show “Aap Jaisi Rani,” the program is designed to enhance financial literacy among women, addressing the significant gap where one in five women in India do not have a bank account. This initiative by BIG FM is aimed at empowering women to take control of their financial destinies through engaging content and interactive discussions.
Celebrity Engagement and Financial Education
This season features a robust lineup of activities spread over four weeks, focusing on educating women about financial independence. Esteemed finance experts alongside celebrities like Richa Singh, CFO at Prenod, and Bollywood stars such as Nora Fatehi, Divya Dutta, and Raveena Tandon will participate in sessions that explore essential financial concepts including money management, banking, and investments. These discussions are enriched by personal anecdotes from celebrities like Rani Mukherjee and Alia Bhatt, who share their insights on economic empowerment.
Financial Inclusion and Community Empowerment
Sunil Kumaran, COO of BIG FM, highlighted the series as more than just a broadcast; it’s a movement towards building a resilient and prosperous India by activating the untapped potential of its women. The series will culminate in a comprehensive trading workshop, providing practical investment strategies facilitated by experienced professionals. Following the series, BIG FM will launch “Thursday Investopedia,” a regular segment offering success stories and lessons on wealth management, continuing its mission to transform financial understanding nationwide.
Make sure to tune into “Main Bhi Finance Minister” on BIG FM to enhance your financial acumen and join a nationwide movement towards economic empowerment!